Michael Schnapf is a seasoned global technology and business executive with over 20 years of experience scaling platforms, leading turnarounds, and driving strategic growth across both B2B and B2C sectors. He has successfully navigated high-stakes environments—building teams of 200+ professionals worldwide, facilitating multi-billion-dollar transactions, and implementing cost-saving strategies that drive bottom-line results.
Notably, as CEO of MoreCommerce Inc., Michael led a major business transformation resulting in 120% year-over-year EBITDA growth while forging strategic partnerships with eBay, Facebook, and Alibaba. His leadership style balances strategic vision with hands-on execution, bringing the experience of a full-time C-level executive—fractionally and flexibly.
Pragmatic Rhino embodies the spirit and style of consulting you can expect. The name reflects a philosophy grounded in two key attributes:
Pragmatic: Rooted in reality. Focused on practical, sensible solutions to complex business problems. There are no silver bullets—only hard-earned progress. We don’t shy away from rolling up our sleeves and getting into the details when it matters.
Rhino: Resilient, tough, and forward-moving. Rhinos are not mythical. They are real, powerful, and grounded—much like the approach we bring to clients. When it’s time to charge ahead, we don’t hesitate.
This combination of clear thinking and bold execution is what defines the Pragmatic Rhino approach.
Pragmatic Rhino is proud to partner with UpOver Ventures, a firm dedicated to helping early- and growth-stage companies unlock their full potential. This strategic collaboration expands the impact and reach of executive-level support for founders, boards, and investors.
“Michael brings a rare blend of strategic clarity and operational precision. His work through Pragmatic Rhino has driven outstanding results for our portfolio companies, often in very complex situations.”
— Andrew Nash, Founder, UpOver Ventures
Pragmatic Rhino is proud to partner with Sales MacGyver, a consultancy known for solving revenue challenges with inventive, tech-forward solutions. Together, we deliver a powerful combination of strategic leadership and modern B2B sales execution—helping companies unlock growth by aligning innovative technology with today’s buyer journey. This collaboration enhances our ability to support founders, executive teams, and investors with cost-effective, scalable strategies that drive measurable impact.
“The partnership between Sales MacGyver and Pragmatic Rhino creates a unique advantage for companies looking to scale. Michael brings structure and vision, while we bring hands-on sales innovation. Together, we turn complexity into clarity and strategy into revenue—quickly and efficiently.”
— Tom Venable, Founder, Sales MacGyver
Pragmatic Rhino is proud to partner with Starr Holding Company, an investment and operating firm focused on acquiring and revitalizing distressed SaaS businesses. Through this collaboration, we bring together strategic clarity and operational discipline to stabilize, streamline, and scale software companies facing complex challenges. By aligning Starr Holding’s shared services model with Pragmatic Rhino’s strategic consulting expertise, we help unlock long-term value and support sustainable profitability.
“Pragmatic Rhino has been instrumental in helping us shape a focused, actionable strategy across our portfolio. Michael brings sharp insight and steady leadership—critical qualities for our work in transforming distressed SaaS businesses. We’re excited to continue partnering as we evaluate and grow new opportunities.”
— Richard Starr, President, Starr Holding Company
Curious how Pragmatic Rhino can help your business? Let’s talk. We offer a complimentary 30-minute consultation to explore your needs and see if there’s a fit.
