Business responsibility. Technology depth. An operator's judgment.
I work with investors, boards and management teams when an important problem crosses functional boundaries.
My background spans CEO, President and CTO roles in entrepreneurial, investor-backed and public-company environments.
I have led a management buyout from Alibaba, helped transform OpenSky from a retailer into a marketplace, and led enterprise product and technology work at eBay/GSI Commerce and Digital River. That experience connects operating decisions with the systems, teams and incentives needed to execute them.
From diagnosis into execution
Through Pragmatic Rhino, I serve as a fractional executive and strategic advisor. Recent work includes fractional CTO leadership at Chamfr, a B2B marketplace, SaaS business integration and U.S. market-entry advisory work for a technology company.
I am particularly interested in sustained relationships with PE firms and portfolio leadership teams where growth, integration and operating performance require experienced, cross-functional leadership.
Leadership through the full business cycle
As owner and CEO of MoreCommerce, I held responsibility across strategy, P&L, technology, operations and the organization. That included transformation, changing market conditions and the company’s orderly wind-down in 2025. Operating judgment matters in difficult transitions as much as it does in growth.
Why “Pragmatic Rhino”?
Pragmatic means starting with reality: what the business needs, what the evidence says and what the team can execute. Rhino reflects the persistence to work through difficult decisions and keep moving. The combination is clear thinking backed by accountable action.
What is standing between your business and its next stage?
Bring the constraint, the decision or the transition. We can work out whether a focused executive mandate is the right next step.